From Logo to App & Back

How to Make Your Identity Work Across Mediums

Much like "Breaking Bad" surprised you with an ending of each season and the realization that the whole show was written out before they started filming, you can strategically plan your brand narrative and touchpoints. This foresight allows you to build anticipation and deliver surprising, yet coherent, brand moments that captivate your audience. By envisioning the entire brand experience from the outset, you can create a storyline that unfolds in a compelling way, keeping your audience engaged and invested in your brand, much like the meticulous plotting and unexpected twists of a well-crafted television series.

Design a Versatile Logotype with Potential for Motion

A versatile logotype isn't just static; it has the potential for motion, which enhances its impact across different mediums. Consider how your logo can transform, animate, or adapt to various formats, from social media posts to video intros. Motion design adds a dynamic layer to your brand identity, making it more engaging and memorable. A separateuse case for you logotype is its use in interactive settings.

Derive a High-contrast Color Scheme Suitable for Both Print & RGB

Creating a versatile color scheme that works seamlessly for both print and digital mediums ensures consistency and visual impact. Select colors that stand out and complement each other, enhancing readability and brand recognition. This dual compatibility means your brand maintains its vibrant look, whether in brochures or on screens.

Select Adaptable Fonts & Icons

Save yourself the trouble of creating custom icons -- most of them are already designed and present in various collections, like Material icons. Your job is to pick the ones that work. Choosing fonts and icons that adapt well across different platforms is crucial for a cohesive brand identity. Look for typefaces and symbols that maintain clarity and style, whether viewed on a smartphone, tablet, or desktop. Versatile fonts and icons ensure that your brand's message is conveyed effectively, no matter the medium.

Test Readability Across Devices & Mediums

Ensuring readability across various devices and mediums is essential for effective communication. Test your text and design elements on different screens and formats to guarantee that your audience can easily read and understand your content. This step helps maintain the accessibility and professionalism of your brand.

Develop a Comprehensive Brand Guide

A comprehensive brand guide outlines the rules and standards for your brand's visual and verbal identity. It serves as a reference for designers, marketers, and anyone involved in brand communication, ensuring consistency and coherence across all touchpoints. This guide includes logos, colors, fonts, imagery, and tone of voice.

Build Your UI around Logo & Brand Elements

Circle back to your logotype and rethink its behavior in interactive settings. Designing a user interface around your logo and brand elements creates a unified and recognizable experience. Integrate your brand's visual identity into every aspect of your UI, from buttons to navigation bars, ensuring a seamless and engaging interaction for users. This approach reinforces brand familiarity and trust. Users will appreciate the thought and unexpected nature of your design solutions.